Find your voice. Create content that connects.

Coaching, consulting, and content creation from an award-winning journalist in Greenville

Experience on both sides of the camera

Ashley Minelli spent almost ten years in broadcast news as a field reporter and anchor, including her time at FOX Carolina in the Upstate of South Carolina. She has also worked in digital marketing for more than seven years. She learned how to uncover compelling stories, ask meaningful questions, and communicate with clarity. Today, she uses those skills to help businesses connect with their audiences.
  • Nearly a decade in television journalism
  • 7+ years in digital marketing
  • Two Emmy nominations and an Associated Press award
  • Rooted in Greenville, SC, with an understanding of the people behind local businesses

Let’s Talk About Your Goals

How AM Creative can help:

On-Camera Coaching

Tell your story and give people a reason to care. This can include brand videos, interviews, short-form social videos, scripts, captions, website copy, newsletters, blogs, and campaign messaging. Each piece is developed with a clear purpose and adapted to where it will be shared. One interview can become a brand story, several social clips, a blog, and an email.

Content Strategy & Consulting

Give your content a clear direction. Before deciding what to post, you’ll define why. Who needs to hear from you? What do they need to understand? Where does your expertise meet their needs? From there, you get a practical plan. It can include your brand voice, content pillars, storytelling opportunities, a review of your channels, and a framework for planning and publishing.

Content Creation

Tell your story and give people a reason to care. This can include brand videos, interviews, short-form social videos, scripts, captions, website copy, newsletters, blogs, and campaign messaging. Each piece is developed with a clear purpose and adapted to where it will be shared. One interview can become a brand story, several social clips, a blog, and an email.

How it works:

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Listen

Every project begins with understanding your goals, your customers, your voice, and what makes your work meaningful.

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Shape the message

We identify the stories, questions, and details that matter to your audience and turn them into a clear message.

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Create & practice

Whether it’s content, a strategy, or your on-camera delivery, we build it together, review what’s working, and make adjustments you can actually use.

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Move forward with confidence

You leave with skills, direction, and content you can keep using to share your business with clarity, personality, and purpose.

Why work with AM Creative?

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A journalist’s curiosity

Ashley knows how to ask the questions that uncover a story and recognize the details that make it memorable.

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A marketer’s perspective

Your content is connected to clear business goals, such as more qualified inquiries, stronger engagement, or a better understanding of your services.

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Your voice at the center

The format changes, but your voice should still feel familiar. Ashley brings an outside perspective while keeping your business at the center.

Ready to bring your story into focus?

Whether you need help finding the words, stepping in front of the camera, or bringing your story to life, let’s create content that sounds like you and gives your audience a reason to connect.